Floral Design Arrangements. Chances are that if you are reading this instructional guide then you have some sense of what is meant of when somebody talks about “floral design.” Perhaps you have ordered some professionally arranged flowers from a local florist before, or it might be that you have seen arrangements in the offices of various businesses. Maybe you are married and have had to employ the expertise of a floral designer in the past or possibly in more sullen times you have had to send a sympathy arrangement for the loss of a loved one or the loved one of an associate. All of these scenarios are examples of floral design.
Floral Design is the act of arranging flowers in a meaningful way
This is the definition of Floral Design that will serve as the bedrock of these study aids. For an arrangement of flowers to function as Floral Design, it is not enough to simply toss a random assortment of flowers into a vase and “call it a day.” There must be some notion of a designer intent present. Floral Design is the art of arranging flowers in such a manner that the end result conveys an emotion or feeling that is more than the sum of its parts. Read also: Mothers Day Flower Arrangements
WHY ASPIRE TO BE A FLORAL DESIGNER?
There are many great reasons to want to become a designer. Floral design offers a creative outlet that is often not present in many traditional “9-5” jobs. If you work Freelance or start up your own shop then Floral Design offers a significant amount of flexibility when it comes to the hours you work. And then there is the emotional reward of being able to help your customers express their emotions through your work; from love and gratitude on Valentine’s Day and Mother’s Day to deep sympathy for the departed of a loved one.
Designers have certain natural skills. The most important of these is an eye for creativity and an artistic flair. They are also good with their hands and possess good interpersonal communication abilities (Also known as people skills.)
As a floral designer, you will get to work hands-on with a natural product and be completely surrounded by beauty. Unlike an office job where your work might be divorced from the final product, you will be able to see the fruits of your labor each time to turn a set of flowers and plants into a professionally designed stunning arrangement.
Floristry also makes good business sense as well. As of 2009, the floral industry generates more than 20 billion dollars annually. The unprecedented growth in transportation technology and the internet have made it so that there are an exponentially larger amount of opportunities in the floral industry now than ever before in the entire history of mankind. Read: How to Arrange Flowers Beautifully
However, like any worthwhile endeavor, working in a flower shop is hard work. Florists work long shifts, weekends, and holidays. A florist will need to wake up early every day to head to the wholesaler to purchase the best supplies and inventory before everyone else. Expect to be at the flower market at least three days a week as early as 4 in the morning. If you work a morning shift, expect to be at work one hour before the shop opens, usually at 7 in the morning, to make the shop look presentable. If your shift is in the evening, many shops close at around 5 or 6 in the afternoon.
If you plan to run your own shop or work freelance then you must also possess a great deal of business acumen. Along with the actual production of the floral pieces, you must also be able to focus on sales, marketing, customer services, quality control, accounting, and personnel.
Yes, this is a lot of work but most florists believe that the work is defiantly worth it. This is truly one of the most rewarding industries to work in.
WHY STUDY FLORAL DESIGN?
The barriers to entry in the floral industry are typically very minimal. The regulations from state-to-state vary but as a general rule, they are not overly restrictive. In Texas, for example, what one needs to become a florist is to file a Doing Business As (DBA) form, apply for a State Sales Tax license, and purchase a separate special license from the Department of Agriculture that will allow you to purchase flowers from the wholesaler. As you can see that there is not any special training or education required to enter the floral field. However, you will find that many flower shop owners prefer shop employees to have some flower school training and many florists themselves opt for this training. Read: Thanksgiving Decoration Centerpiece Ideas with Flowers
The reason for this is that, while much of the basics of floral design can be learned on the job, employers simply want to hire employees that do not need a great deal of on the job training. In these tough economic times, a proper Floral Design education can be the difference between getting hired and being sent back to the classified section.
The world of floral design is an amazingly rich and creative landscape where the creative soulfulness of art and the hard-nosed landscape of business come together to form a truly unique eclectic enterprise. However, a passion for flowers and a creative free spirit is not enough. The best florists have a sturdy foundation of knowledge and training that separates them from amateurs and novices.
While there is certainly a great deal of artistic gumption involved with the work, the end result is to foster knowledge that will lead to the creation of commercial floral designs and the preparation of a floral design business.